42 Below
Explore 42 is a pitch I developed for the New Zealand based Vodka company's introduction to the United States. Inspired by New Zealand figures such as Sir Edmund Hillary, I set out to create a campaign that was graphically, conceptually and physically novel and fun to interact with. Through ads, POS and events the consumer was expected to interact with the brand, making drinking 42 below anything but a spectator sport.
№ 6/19
№ 1/1
Next project: → Keep A Breast / N.T.R.
Previous project: ← Radioshack
42 Below / Print ad 1 page
42 Below / Print ad with sticker insert
42 Below / Event graphics
42 Below / POS sticker sheet and bottle
42 Below / POS Coaster game
42 Below / POS table tent and cups