Cleon Peterson

cleonpeterson@gmail.com 626.616.5647


Dewar's White Label

We communicated a clear brand identity and message through a vintage sensibility with a contemporary nod. Focusing on the ironic wisdom and humor of Tommy Dewars Dewarisms, which were original and authentic in his time (turn of the century / Roaring 20s) and still continue to be relevant today.


4/19

Next project: → Radioshack

Previous project: ← Branding & Identity

Dewar's White Label Dewars White Label / Illustrated bottle
Dewar's White Label Dewars White Label / Print ad
Dewar's White Label Dewars White Label / Outdoor Ad
Dewar's White Label Dewars White Label / Television commercial
Dewar's White Label Dewars White Label / Repeal day New York Post ad wrap
Dewar's White Label Dewars White Label / Repeal day New York Post integrated ad
Dewar's White Label Dewars White Label / Repeal day New York Post integrated ad
Dewar's White Label Dewars White Label / Repeal Day party
Dewar's White Label Dewars White Label / Advertorial
Dewar's White Label Dewars White Label / Advertorial
Dewar's White Label Dewars White Label / Advertorial
Dewar's White Label Dewars White Label / Sketch for Painted wall
Dewar's White Label Dewars White Label / Painted wall
Dewar's White Label Dewars White Label / Sketch for Painted wall
Dewar's White Label Dewars White Label / POS